The Krista Escamilla Show

In this episode of The Krista Escamilla Show, I sit down with Liz McCormick and Stevie Young from First Tee of West Texas to talk about how they're helping young people develop confidence, leadership, resilience, and life skills—both on and off the golf course.
We discuss:
• How First Tee impacts youth throughout West Texas
• Why golf teaches lessons that last a lifetime
• Building confidence, honesty, perseverance, and respect
• Opportunities for kids of every skill level
• The importance of mentors, coaches, and community
• How families can get involved.
Whether your child has never picked up a golf club or dreams of playing competitively, this conversation highlights why First Tee is about so much more than the game. Subscribe for more inspiring conversations with leaders making a difference in West Texas.Follow The Krista Escamilla Show for new episodes featuring community leaders, entrepreneurs, nonprofits, athletes, and inspiring stories.Dream Big • Believe • Never Give UpProduced by: Escamilla Media 

Could Your Hair Routine Be Doing More Harm Than Good?
What does it take to turn a passion into a thriving business? And what simple changes can help you achieve healthier hair?
In this episode of The Krista Escamilla Show, Krista sits down with Victoria Moreno, owner of Vibe Salon, to talk about her inspiring journey from hairstylist to successful entrepreneur. Krista first met Victoria through FEM (Female Entrepreneurs of Midland) after speaking to the organization's members, making this conversation even more meaningful.
Victoria shares how she built Vibe Salon, the challenges she overcame as a business owner, and the importance of supporting and empowering women in business.
She also reveals three easy hair care habits that can make a noticeable difference in the health and appearance of your hair. If you've ever wondered why your hair isn't looking or feeling its best, you won't want to miss these expert tips!
In this episode you'll learn:
 Victoria's journey from stylist to salon owner Lessons she's learned as an entrepreneur The importance of community and organizations like FEM Three simple habits for healthier hair Common hair care mistakes to avoid
Whether you're an aspiring entrepreneur, love hearing inspiring success stories, or simply want healthier hair, this episode has something for you.
If you enjoyed this conversation, please LIKE, SUBSCRIBE, and SHARE this episode with a friend.
Thank you for watching and supporting local stories that inspire, educate, and encourage.
Also a special Thank YOU to our sponsors:
Rig-ID Workwear, Omni Midland Hotel, The Preserve at Midland, The Locklin Hotel, Thin FR, Midland Cap Co. & www.joincapclub.com
Dream Big. Believe. Never Give Up.
#TheKristaEscamillaShow #VictoriaMoreno #VibeSalon #WomenInBusiness #FemaleEntrepreneurs #HealthyHair #HairCareTips #Entrepreneur #WestTexas #Podcast
 
 
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How can I get healthy hair? I need help styling my hair. What tips do you have for healthier hair?
 
 
 

What happens when 11 incredible women come together to share their stories?
In this special episode of The Krista Escamilla Show, recorded live during the Fabulous Women of Midland Speed Podcasting Event at Coco Bananas, you'll hear inspiring conversations from women who are making a difference in our community through business, leadership, service, and entrepreneurship.
 
This event brought together more than 35 women for an evening of networking, connection, and encouragement while raising over $1,000 for Family Promise. It was a beautiful reminder that when women support women, amazing things happen.
A huge thank you to Sarah Stredic with Power Funding, Hannah Carrasco with Coco Bananas, and Shonna Morales with Fabulous Women of Midland for creating such a meaningful event.
 
Please take a moment to support these incredible women.
Follow their businesses, engage with their content, and shop local whenever you can. Every like, share, follow, and referral helps strengthen our West Texas community.
 
At The Krista Escamilla Show, we believe everyone has a story, and every story has the power to inspire.
If you believe in supporting local businesses, empowering women, and sharing inspiring stories, please subscribe, like, and share this episode. Your support helps us continue highlighting the incredible people who make Midland, West Texas, and the Permian Basin such special places to call home.
A special thank you to our sponsors for supporting our show so we can keep spreading the GOOD stories of West Texans. Support them however you can. Rig-ID Workwear, The Preserve at Midland, Omni Midland Hotel, Thin FR, Midland Cap Co. The Locklin Hotel and www.joincapclub.com 
Thanks for Listening :)
 
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What happens when a passion for local restaurants meets a desire to tell great stories? You get Basin Flavor Magazine.
In this episode of The Krista Escamilla Show, Krista sits down with Shannon Frost and Chad Anderson, the creators of Basin Flavor Magazine, to discuss how a simple idea grew into a publication dedicated to highlighting the people, food, and stories behind West Texas restaurants.
The conversation explores the magazine's beginnings, the relationships they've built with restaurant owners, and why preserving and sharing these stories matters. Shannon and Chad also share lessons learned from entrepreneurship, their love for West Texas, and the mission that continues to drive Basin Flavor forward.
Whether you're a foodie, a small business supporter, or someone who loves hearing stories of local success, this episode offers inspiration, insight, and a deeper appreciation for the restaurants that help shape our communities.
Plus, don't miss the unexpected and hilarious impromptu duet that breaks out when Shannon and Chad are asked to reveal their hype song. Thank you both for sharing your story with us.
Thank you to our sponsors:
Rig-ID Workwear, Omni Midland Hotel, The Preserve at Midland, Thin FR, The Locklin Hotel, Midland Cap Co. and www.joincapclub.com
We appreciate you for supporting local.
Connect With Us
If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Every share helps us continue highlighting incredible people and stories from West Texas and beyond.

Coach Rodney Blackshear joins The Krista Escamilla Show to talk about his incredible football journey and his vision for Midland’s newest football team, Tall City Black Gold.
With decades of experience in professional, collegiate, and minor league football, Coach Blackshear shares how leadership, mentorship, and player development have shaped his coaching philosophy both on and off the field.
Coach Blackshear’s career includes:🏈 Head Football Coach at Texas College (2014)🏈 Player Personnel Director for the Texas Revolution (IFL)🏈 Offensive Coordinator for the Mesquite Marshals (CIFL)🏈 Wide Receivers Coach for the Arkansas Attack (MFL)
In this episode, we discuss:• Building a brand-new football organization in Midland, Texas• Creating family-friendly entertainment for the community• Developing athletes beyond the game• Leadership lessons from decades in football• The future of Tall City Black Gold
PLUS — don’t miss the excitement because the FIRST GAME is TOMORROW NIGHT May 23rd at 7 PM!
If you love football, community, and inspiring stories of leadership, this episode is for you.
 
Thank you to our sponsors:
Rig-ID Workwear, Omni Midland Hotel, The Preserve at Midland, Thin FR, The Locklin Hotel, Midland Cap Co. and www.joincapclub.com 
Please share this podcast with someone who could use these powerful workds shared today.
Thanks for watching/listening. 
 
Dream Big~Believe~Never Give Up
 
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As we wrap up Nurses Week, we’re celebrating the incredible healthcare heroes who care for our community every single day. ❤️
On this episode of The Krista Escamilla Show, Krista sits down with Dr. Lori Forbus from Midland Memorial Hospital to talk about the heart behind healthcare, the dedication of nurses, and the impact these professionals make on patients and families year-round.
From compassion and resilience to leadership and service, this conversation shines a light on the people who work tirelessly to keep our community healthy and strong.
Because while Nurses Week may only last a few days… these heroes deserve to be celebrated all year long.
A special thank you to our amazing sponsors for supporting The Krista Escamilla Show:Omni Midland Hotel,Rig-ID Workwear,Thin FR,The Locklin Hotel,The Preserve at Midland,Midland Cap Co., andCap Club.
✨ Don’t forget to like, subscribe, and share this episode with a nurse or healthcare worker you appreciate!
#TheKristaEscamillaShow #NursesWeek #MidlandMemorialHospital #HealthcareHeroes #WestTexas #Podcast

If you’ve ever felt “off,” exhausted, emotional, or just not like yourself and wondered what is going on with me? YOU are not alone and this episode is for you.
In this powerful and eye-opening conversation, I sit down with Kara Cochran of Evangelion Medical to talk all things hormones, peptides, and real solutions for women (and men) who are struggling silently.
Kara shares her personal story, what led her into this space, what she discovered along the way, and why so many people are being told “you’re fine” when they know deep down something isn’t right.
We dive into:✨ What hormone imbalance really looks like✨ Common symptoms women ignore or are dismissed✨ The truth about peptides, what they are and how they work✨ When to consider treatment (and when not to)✨ How to advocate for your health and ask better questions✨ Why you are NOT crazy and you’re definitely not alone
This episode is about empowerment, clarity, and helping you understand your body so you can make informed decisions about your health.
Thank you Kara for sharing your story and helping others who feel the same way.
🎧 Whether you’re navigating perimenopause, menopause, or just not feeling like yourself, his conversation could be a turning point. Thanks for LIstening.
Special Thanks to Our Sponsors
A huge thank you to our incredible sponsors who make The Krista Escamilla Show possible:
• Rig-ID Workwear• Omni Midland Hotel• The Preserve at Midland• Thin FR• The Locklin Hotel• Midland Cap Co.• Cap Club – www.joincapclub.com
Your support helps us continue sharing meaningful stories that inspire and connect our community.
 
Dream Big~Believe~Never Give UP

You know I always say… everyone has a story 💛And this one? It’s about stepping into something bigger than yourself.
This week on The Krista Escamilla Show, I sit down with Liz Carter, the owner of Miss Cayce’s — one of Midland’s most beloved decorating stores.
But this story is about so much more than a storefront…
Liz shares what it was like to step into a 41-year legacy when she purchased Miss Cayce’s just two years ago from Beck and Kathy — and how she’s honoring what was built while continuing to grow it for the future.
Open year-round and deeply rooted in the community, Miss Cayce’s has become a place people don’t just shop… they EXPERIENCE❤️
In this episode, we talk about:✨ The leap of faith it took to buy an iconic local business✨ Carrying on a 41-year legacy with intention and heart✨ The responsibility (and blessing) of stewarding something so loved✨ The behind-the-scenes challenges of entrepreneurship✨ Faith, family, and staying grounded through growth
Liz’s story is a powerful reminder that sometimes we don’t just build something new… we’re called to carry something meaningful forward.
If you’ve ever felt called to something bigger, this episode is for YOU 💛
🎧 Listen now and be inspired.
A special Thank you to our sponsors:
Rig-ID Workwear, Omni Midland Hotel, Thin FR, The Preserve at Midland, The Locklin Hotel, Midland Cap Co., www.joincapclub.com
 
Thanks for Listening and Supporting Local.
 
 
 
 
 
 
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What does it look like to chase greatness… and then discover an even greater purpose?
In this episode of The Krista Escamilla Show, I sit down with Marcus Jones from College Golf Fellowship to talk about his incredible journey from being ranked #2 behind Tiger Woods as a junior golfer, to playing collegiate golf at the University of Texas, to now pouring into the lives of college athletes through mentorship, faith, and community.
Marcus shares:
What it was like competing at the highest level as a young golfer
The pressure and identity challenges that come with elite sports
His college golf experience at UT
How his path shifted from performance to purpose
The mission behind College Golf Fellowship and impacting the next generation
This conversation is about more than golf...t’s about identity, faith, and discovering your purpose beyond achievement.
✨ If you’ve ever wondered “what’s next?” after a big dream… this episode is for you.
👉 Don’t forget to LIKE, COMMENT, SUBSCRIBE  and SHARE for more inspiring stories!
 
Thank you Marcus for your time and all you do for Junior/Collegiate Golfers.
 
A special thank you to our sponsors: Rig-ID, Omni Midland Hotel, Midland Cap Co., The Preserve at Midland, The Locklin Hotel, Thin FR and www.joincapclub.com  We appreciate your support. Please support LOCAL wherever you are.  
 
DREAM BIG~BELIEVE~NEVER GIVE UP
 
 
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This week on The Krista Escamilla Show, I sit down with Glenn Harwood, District Attorney of Midland County, for a powerful and honest conversation about what it truly means to carry the responsibility of justice.
 
From his time in military service to leading one of the most important offices in our community, Glenn shares:
What a District Attorney actually does (and what most people don’t realize)
The weight of making life-altering decisions
How his military background shaped his leadership
The challenges facing Midland County Why integrity and service matter more than ever
This episode is serious, insightful, and gives you a behind-the-scenes look at the human side of justice.
Because every story matters and this one impacts us all.
🎙️ Listen, like, and subscribe for more conversations that highlight the people shaping Midland.
A special thaks to our Sponsors: Rig-ID, Omni Midland Hotel, Midland Cap Co., The Preserve at Midland, Thin FR, The Locklin Hotel and www.joincapclub.com
We appreciate your support :)