122-She Said YES to a 41-Year Legacy…Now She Owns One of Midland’s Favorite Stores| Liz Carter-Miss Cayce's

You know I always say… everyone has a story 💛
And this one? It’s about stepping into something bigger than yourself.

This week on The Krista Escamilla Show, I sit down with Liz Carter, the owner of Miss Cayce’s — one of Midland’s most beloved decorating stores.

But this story is about so much more than a storefront…

Liz shares what it was like to step into a 41-year legacy when she purchased Miss Cayce’s just two years ago from Beck and Kathy — and how she’s honoring what was built while continuing to grow it for the future.

Open year-round and deeply rooted in the community, Miss Cayce’s has become a place people don’t just shop… they EXPERIENCE❤️

In this episode, we talk about:
✨ The leap of faith it took to buy an iconic local business
✨ Carrying on a 41-year legacy with intention and heart
✨ The responsibility (and blessing) of stewarding something so loved
✨ The behind-the-scenes challenges of entrepreneurship
✨ Faith, family, and staying grounded through growth

Liz’s story is a powerful reminder that sometimes we don’t just build something new… we’re called to carry something meaningful forward.

If you’ve ever felt called to something bigger, this episode is for YOU 💛

🎧 Listen now and be inspired.

A special Thank you to our sponsors:

Rig-ID Workwear, Omni Midland Hotel, Thin FR, The Preserve at Midland, The Locklin Hotel, Midland Cap Co., www.joincapclub.com

 

Thanks for Listening and Supporting Local.

 

 

 

 

 

 

• Krista Escamilla Show
• Krista Escamilla podcast
• Midland Texas podcast
• West Texas podcast
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• Liz Carter Miss Cayce’s
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• women in business podcast
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• retail business success story
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• taking over a family business
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